Mission

Delivering your business objectives

Distinct Communication’s mission is to help its clients achieve their growth ambitions or transition imperatives through a relevant communication. Communication is at the heart of every strategy. Whether your challenge is to manage growth or to negotiate a transition, an integrated approach to corporate communication is front end center to deliver your business objectives.

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Communications must be handled coherently, globally and strategically

Company strategies do not always deliver anticipated results because strategies are stuck at the Board level. On the other hand, communication is much too often anchored at the tactical level. Communications being the foundation of all human relationships including the relationships between a company and all its stakeholders, only a strategically oriented and integrated communication towards all your stakeholders will help your company reach a sustainable competitive advantage.

Strategic, genuine and regular communication will allow you to become:

• the preferred employer for your employees

• the preferred brand/supplier for your customers

• the preferred investment for your shareholders

• the preferred investor for the regions in which you invest

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Laurence Ponchaut is a Board Member of ProRSE. Laurence Ponchaut is a certified ESR consultant for INDR in Luxembourg.

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