“Good content is not story telling,
it is telling your story well”
Creating engaging content
A great strategy story needs:
… a compelling business case that creates enthusiasm and inspires people;
… a simple story line so it’s easy for employees to pick it up and repeat the story vividly;
… consistency. Stick to the message and make sure others do too.
Your annual report, CSR report, website, brochures and articles offer unique opportunities to tell your story, nurture your reputation, build trust and demonstrate your leadership. Make these important communication tools work for you.